Awareness
Ad campaign for Youtube, Instagram, and Facebook. Petting Zoo.
Ad campaign for Youtube, Instagram, and Facebook. Contest Winners.
Ad campaign for Youtube, Instagram, and Facebook. Ticket Information.
Planning
Waiting
Ticket confirmation email
Ticket tracking email
Ticket download email
SDCF Tickets
SDCF Badges and Passes
SDCF Wristbands
SDCF Mailing Box
Experience
Map: outdoor usage
Signpost mockup
Floor wayfinding graphic mockup
Map: paper mockup
All wayfinding elements
Follow-up
Survey invitation email
Survey: desktop
Survey: mobile
SDCF Case Study